The Keep It Clean Campaign began on Lake of the Woods after the 2012 ice fishing season. During a local water planning meeting, a county commissioner raised concerns about the amount of trash left behind on the ice. That same year, the Friends of Zippel Bay State Park organized a shoreline cleanup after the ice melted. From just a small section of shoreline, volunteers collected five trailer loads of trash and waste.
In response, the Lake of the Woods Soil and Water Conservation District brought together a diverse group of partners to address the issue. This group included Lake of the Woods County, the Lake of the Woods and Roseau County Soil and Water Conservation Districts, the Lake of the Woods Tourism Bureau, DNR Fisheries, DNR Enforcement, and the Friends of Zippel Bay State Park.
The committee recognized that ice fishing had grown rapidly in popularity. New technology, better equipment, and the rise of wheelhouses made it easier for anglers to stay on the ice for long periods of time. With more people on the lake, the amount of garbage and waste left behind also increased. On a busy weekend, Lake of the Woods can see around 10,000 people on the ice, about 4,000 fish houses with an average of 2.5 people each. For comparison, the entire population of Lake of the Woods County is only 4,000 people.
From the start, partnerships with resorts and outfitters played a key role in educating the public. The committee worked with local businesses to teach anglers how to properly dispose of trash and waste while enjoying the lake. Many businesses now use Keep It Clean signs and banners on ice roads, promote winter RV dump stations, include messages on road passes, and hand out items like decals and tabletop tents.
The campaign has focused on four main areas: education, projects, policy, and annual shoreline cleanups.
• Education includes signs, banners, digital and print marketing, and other promotional materials that continue to be an important part of the program.
• Projects include a dumpster program, the creation and promotion of winter RV dump stations, and other efforts to manage garbage and human waste on the lake.
• Policy changes have helped improve how resorts handle their own trash and waste.
• Shoreline cleanups take place every year in partnership with the Minnesota and Iowa Conservation Corps. These cleanups help measure the success of Keep It Clean. Each year, volunteers clean 12–15 miles of shoreline. Over 12 years, nearly 1,000 bags of trash have been collected.
The success of the Keep It Clean program comes from the strong involvement of its partners. The grassroots committee works together to protect and maintain the natural beauty of Lake of the Woods. DNR Conservation Officers and Fisheries staff provide on the ground insight. The Tourism Bureau represents resorts and local businesses. The Soil and Water Conservation District coordinates efforts, while county offices and public works departments bring in the broader perspective of local government. Local officials and the Friends of Zippel Bay State Park add important community viewpoints.
Nearly 14 years later, the Keep It Clean program is still going strong—not only on Lake of the Woods, but on many lakes across Minnesota and even in neighboring states. What began as a local effort expanded statewide when partners from Red Lake and Mille Lacs joined in. In 2023, Minnesota passed a law making it illegal to place trash on or under the ice.
The 2025–2026 ice fishing season marks the 14th year of Keep It Clean efforts on Lake of the Woods. This year’s work is supported by Clean Water, Land, and Legacy Amendment funding.
This season, the campaign is again focusing on educating anglers about the 2023 law that prohibits leaving garbage or waste on or under the ice on Minnesota lakes and rivers.
The Keep It Clean campaign continues to grow, and its message is spreading across the state. More information can be found at www.KeepItCleanMN.org.



